Market with CEC
The Council for Exceptional Children is an international community of professionals who are the voice and vision of special and gifted education. CEC's mission is to improve, through excellence and advocacy, the education and quality of life for children and youth with exceptionalities and to enhance the engagement of their families.
Contact:
Victor Erickson
Director of Advertising and Exhibits
(703) 264-9454
About CEC Membership
CEC members help serve 7.1 million children and youth with disabilities and 3 million children with gifts and talents. CEC members represent the myriad of professionals in the field of special education.
Breakdown of CEC membership by professional role:
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33,275 members as of June 9, 2011
Areas of Interest
Learning disabilities, behavioral disorders, early childhood, administration, autism spectrum disorders, mild or moderate disabilities, multiple and severe/profound disabilities, children at risk, diversity, assistive technology, vocational and career education, transition issues, gifts and talents, teacher education, and much more.
Employment Settings
PreK-12 schools (public or private), universities, child care facilities, local education agencies, state or provincial education agencies, private practice, nonprofits, and vocational or technical schools.
CEC Web Site
Advertise on CEC’s Search page, which generates more than 13,000 page impressions per month. Expand your message, reach CEC members and nonmembers, and track the Web traffic back to your site.
CEC Web site statistics:
Contact:
Victor Erickson
Director of Advertising and Exhibits
(703) 264-9454
Tool of the Week
TooloftheWeek.org: Every job is easier when you have the right tools. CEC's Tool of the Week is a free resource designed to support you in your special education practice. We hope you'll explore CEC's first-rate publications for additional rich information on best practices in special education and a more complete picture of any given subject.
TooloftheWeek.org statistics:
- 9,200 average monthly visits
- 19,200 average monthly page views
- 2,900 E-mail subscribers
TooloftheWeek.org Advertising Insertion Order (includes ad reservation deadlines)
Contact:
Victor Erickson
Director of Advertising and Exhibits
(703) 264-9454
Reality 101 Blog
CECReality101.org: Four special educators you need to meet! Co-teaching, IEPs, parent relationships, RTI…they're talking about it all at Reality 101, CEC's blog for new special education teachers.
CECReality101.org statistics:
- 5,400 average monthly visits
- 8,800 average monthly page views
Reality101.org Advertising Insertion Order (includes ad reservation deadlines)
Contact:
Victor Erickson
Director of Advertising and Exhibits
(703) 264-9454
CEC SmartBrief is a daily e-mail brief summarizing the special education news of the day. Created specifically for special education professionals, its news is gathered from hundreds of top news sources and contains links to the original, full articles. Circulation continues to grow through a combination of viral marketing, regular trial sends, and promotion via CEC’s other communication vehicles.
In SmartBrief’s experience, 93 percent of subscribers open and read a SmartBrief three to five times a week, and 80 percent have learned about a new product or service through an advertisement in SmartBrief. As an advertiser, you will have online access to your campaign results to quickly and easily quantify your campaign ROI. Advertising reports include the names of every company and the title of every person who clicks on your ad.
- HTML e-mail format
- Frequency: Daily
- Circulation: 78,000 opt-in subscribers as of June 2011
- Open rate: 14.1%
- Click-through rate: 4.3%
Contact:
Joe Riddle
Account Director, SmartBrief
(202) 737-5500
Specialedcareers.org is the only recruitment source devoted solely to special education. Here, university and school recruiters, personnel directors, and administrators can access the most qualified special educators to fulfill their staffing needs. Specialedcareers.org offers a variety of candidates to meet your every job, and the majority of candidates posting their resumes have master’s degrees.
Employers can post positions immediately, track responses, and search resumes. This service is perfect for recruiters who want the highest-quality candidates with relevant work experience.
Job Packages
All jobs appear online for 30 days and include resume database search access. You must post job listing within one year of purchase date.
| One 30-Day Listing |
$250 |
| Three 30-Day Listings |
$675 (a 10% discount) |
| Five 30-Day Listings |
$995 (a 20% discount) |
Featured Listing: For $200 more, your job listing can reach an additional 78,000 people through CEC SmartBrief. Select this option and your job will be posted in CEC SmartBrief for 30 days. Maximize your exposure — one month equals 195,000 additional touchpoints.
Contact:
Victor Erickson
Director of Advertising and Exhibits
(703) 264-9454
Exceptional Children (EC) is a peer-reviewed journal that publishes original research on the education and development of children and youth with exceptionalities and articles on professional issues of concern to special educators.
Insightful and pioneering research, topical issues, and broad perspectives by leaders in the field have made EC one of the most respected scholarly journals in special education for more than 65 years.
EC is authored by many notable experts in the field and was awarded a Journal Impact Factor of 2.367 in 2010 by the Thomson Reuters Journal Citation Report.
Who reads EC?
Key decision makers in special education who buy from and support products from companies they know and trust.
- College and university faculty/teacher educators
- Researchers
- Teachers and early interventionists
- Administrators
- Directors and supervisors
- Principals
- Psychologists and diagnosticians
- Graduate and undergraduate students
- Consultants
- Related service professionals
What are EC readers interested in?
- Textbooks and instructional materials
- Assessment and diagnostic products
- Conventions, conferences, and training programs
- Rehabilitation and treatment centers
- School equipment and supplies
- Computer hardware and software
- Therapeutic devices
- Vocational and transition education
- School district and private school recruitment
- University recruitment/positions
Contact:
Victor Erickson
Director of Advertising and Exhibits
(703) 264-9454
Designed for teachers, administrators, and other special education professionals, TEACHING Exceptional Children (TEC) is one of CEC’s most-read publications.
TEC features practical, peer-reviewed articles that present methods and materials for classroom use as well as current issues in special education teaching and learning. TEC also provides readers with the latest information on technology, procedures, and techniques with applications to students with exceptionalities. Printed in full color, TEC is a great way to reach the CEC membership.
Who reads TEC?
Special education professionals who are eager to know more about your organization’s product or service. These individuals, who have a direct influence on purchasing decisions, include:
- Teachers and early interventionists
- Directors and supervisors
- Principals
- Administrators
- Consultants
- Graduate and undergraduate students
- Teacher educators
- Related service professionals
What are TEC readers interested in?
- Instructional materials, strategies, and development programs
- Classroom materials, resources, and textbooks
- Adaptive devices
- Education seminars, programs, and training
- Computer hardware and software
- Assessment tools
- Time management tools
- Independent living curriculum
- Educational toys and games
- Periodical publications
- School equipment and supplies
- School district recruitment
Contact:
Victor Erickson
Director of Advertising and Exhibits
(703) 264-9454
Exhibiting
Since 1937, the CEC Annual Convention & Expo has grown to include more than 200 exhibiting companies, non-profits, and school systems, making it the world’s leading expo of special education products and services. Companies that specialize in early childhood, learning disabilities, autism spectrum disorder, response to intervention, technology, and other areas of special and gifted education all have a place at the CEC Annual Convention & Expo.
The CEC Annual Convention & Expo is the place to connect with customers and meet important new customers. CEC’s attendees are teachers, administrators, directors, faculty, researchers, related services professionals, and students working with children and youth with disabilities and gifts and talents. They are professionals who make decisions or are influential in making decisions to purchase products and services for their school systems.
Click here for the latest information on upcoming CEC Expos.
Click here for the schedule of future CEC conventions.
Contact:
Victor Erickson
Director of Advertising and Exhibits
(703) 264-9454
Sponsorships
Join CEC in a partner/sponsor commitment to help improve teaching and learning in special education while engaging with CEC members.
CEC can develop customized sponsorship programs to satisfy your marketing goals and needs throughout the year. We offer a wide range of options, including advertising, conference sponsorship, knowledge sharing, small-scale to broad-based visibility programs, and more.
Contact:
Victor Erickson
Director of Advertising and Exhibits
(703) 264-9454
Krista Barnes
Assistant Executive Director of Marketing and Communications Services
(703) 264-9405
Mail List Rental
The CEC mailing list is an excellent source of active, highly educated special education professionals who are eager to learn about your new products and services for:
- PreK classes
- K-12 classes
- Administration
- Assessment/diagnostics
- Assistive technology
- Augmentative and alternative communication
- Behavioral disorders/crisis management
- College faculty and researchers
- Curriculum and instructional technology
- Developmental disabilities
- Gifted education
- IFSPs/IEPs
- Medicaid reimbursement
- Physical disabilities
- Professional development programs (conferences, seminars, and workshops)
- Student management and tracking
- Transition and career development programs
- Universities and colleges (undergraduate and graduate)
- Other products and services targeted at special educators
The CEC mailing list includes active CEC members and recent CEC customers and can be segmented to your needs. Please call for rates or click here for more information.
Contact:
Victor Erickson
Director of Advertising and Exhibits
(703) 264-9454
Kerry Fischette
Client Marketing Manager, ALC Data Management
(609) 580-2875
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